Because electrical stimulation of the lateral hypothalamus (ESLH) can elicit both feeding and reward, most investigators have concluded that stimulation does not evoke the aversive cues associated with hunger. It has been hypothesized, instead, that ESLH primes ingestion by evoking pleasurable taste sensations. A direct taste of this hedonic hypothesis was undertaken in rats that showed stimulu...

Grounded in the motivational aspects of product consumption, this study examines the hedonic and utilitarian value of digital games and their influence on product recommendation. The findings of an internet survey conducted among active game players who assessed the hedonic and utilitarian value of eight digital games are presented. The findings suggest that games should be viewed not only as h...

Motivational and hedonic impairments are core aspects of a variety of types of psychopathology. These impairments cut across diagnostic categories and may be critical to understanding major aspects of the functional impairments accompanying psychopathology. Given the centrality of motivational and hedonic systems to psychopathology, the Research Domain Criteria (RDoC) initiative includes a "pos...

Hedonic property value models have been frequently used to value environmental amenities (or dis-amenities) since markets for these goods (bads) do not usually exist. Typically, researchers cite Rosen’s (1974) seminal work that allows one to interpret functions of the hedonic regression coefficients as the marginal willingness to pay (MWTP) for the environmental good. This allows the results fr...

OBJECTIVE There is increasing evidence that schizophrenia patients have difficulties in the hedonic appraisal of odors. In a prior study, we assessed olfactory hedonic perception birhinally and found that males with schizophrenia failed to attach the appropriate hedonic valence to a pleasant odor, despite correctly perceiving changes in odor intensity. Female patients, in contrast, exhibited no...

Food intake is an essential human activity regulated by homeostatic and hedonic systems in the brain which has mostly been ignored by the cognitive neurosciences. Yet, the study of food intake integrates fundamental cognitive and emotional processes in the human brain, and can in particular provide evidence on the neural correlates of the hedonic experience central to guiding behaviour. Neuroim...

Price of Anarchy measures the welfare loss caused by selfish behavior: it is defined as the ratio of the social welfare in a socially optimal outcome and in a worst Nash equilibrium. A similar measure can be derived for other classes of stable outcomes. In this paper, we argue that Pareto optimality can be seen as a notion of stability, and introduce the concept of Price of Pareto Optimality: t...

The objective of this study was to develop a semantically labeled hedonic scale (LHS) that would yield ratio-level data on the magnitude of liking/disliking of sensation equivalent to that produced by magnitude estimation (ME). The LHS was constructed by having 49 subjects who were trained in ME rate the semantic magnitudes of 10 common hedonic descriptors within a broad context of imagined hed...

Intertemporal decisions often involve tradeoffs between certain costs and the timing of consumption or ownership. We argue and empirically demonstrate that, ceteris paribus, consumers are more impatient for hedonic (or luxury) goods than utilitarian (or necessity) goods. However, when making actual purchase decisions involving cost-timing tradeoffs, the effect is reversed and consumers are more...