main research interests are: management of technological innovation, academic-industry relationships and technological entrepreneurship.editor of several books and author of several scientific papers in the area of energy and environment and related fields, with emphasis on fluid mechanics and combustion. He this context, he has led the Organizing Committee of a series of International Conferen...

The aim of this study is to present directions for advancing export marketing theory in the Asia Pacific Region. To do so, I build on recent research in other regions of the world. Additionally, I build on exploratory findings on the exporting dynamics and processes used by exporting firms based in a European country (Portugal) that has suffered an “export boom” in the last two decades. My find...

OBJECTIVE To investigate non-point-of-sale cigarette marketing in Australia, one of the "darkest" markets in the world. DESIGN Analysis of 172 tobacco industry documents. RESULTS The tobacco industry has continued to market their products despite severe restrictions on legal marketing activity. They made careful plans to circumvent regulation well in advance. In preparation for bans, they c...

Exposure to tobacco product marketing promotes the initiation, continuation, and reuptake of cigarette smoking and as a result the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) has called upon member Parties to enact comprehensive bans on tobacco advertising and promotion. This study examines the immediate and long term effectiveness of advertising restrictions en...

Vol. XLIV (November 2007), 545–559 545 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Jie Zhang is Assistant Professor of Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]). Aradhna Krishna is Isadore and Leon Winkelman Professor of Marketing, Stephen M. Ross School of Business, University of Michigan (...

With the increasing complexity of global food systems, producers in developing countries are faced with challenges associated with market access to developed and other developing countries. There is clear evidence that the fastest growing developing countries are the ones engaging in trade and participating in the global market. The difficulty for developing countries, especially Small and Medi...

The purpose of this study is to investigate the role of e-commerce marketing capabilities in enhancing Iranian carpet export capabilities via a paradigmatic model. In fact, the present study seeks to identify various factors that may influence the role of electronic marketing capabilities in promoting Iranian carpet export capacity. The identified strategies obtained from the paradigmatic model...