In this study, an online customer experience analysis model is proposed and empirically tested in the context of B2C. The focus of this research is to determine factors based on the online customer experience analysis on how to promote B2C. The results of the study indicated that the delivery system is one of key success factors for B2C that would encourage consumers to repurchase. Other factor...

In a dynamic environment such as a supply chain, even basic supplier-customer systems with structurally simple information and material flow formations have a tendency to exhibit operational complexity. The operational complexity of supplier-customer systems is associated with the uncertainty of information and material flows within and across organizations. Operational complexity or dynamic co...

Quality Function Deployment (QFD) and Target Costing (TC) are two important phases in product design cycle. This paper proposes a methodology to integrate QFD and TC. TC is a cost management method it makes the planning group focus on the customer requirements and product characteristics for which they are willing to pay for the products. QFD identifies the customer requirements in initial phas...

Smart business networks are built on Service Value Networks (SVNs) across the business's interaction environment. SVNs are constructed via interconnecting and networked value chains linking suppliers, peripheral partners and external support or legislated external sources into the networked internal business cells including executive strategy, target marketing, innovation, operations, IT/web co...

Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. With these ideas in mind, this article provides a review of two key concepts implied...

LIBRARIANS EXPERIENCE SOME UNEASE with marketing’s focus on the customer in spite of the centrality of a user focus in defining the profession. By examining different organizational objectives for libraries, the choices librarians make about customer focus and orientation toward marketing become clearer. Ideas from the relatively new field of social marketing reveal the social cause/message hea...

A key concept is a description of course content knowledge particular to a given historical period. The key concepts and content outlines that follow provide a conceptual framework to help teachers and students understand, organize and prioritize historical developments within each designated historical period. It is not necessary to teach the concepts in the order listed in these outlines, or ...