Companies have made their best efforts to sustain ongoing relations with their customers and thus generate as much revenue and profits as possible through CRM (Customer Relationship Management). One of the key marketing tools of CRM is target marketing. Target marketing is a marketing strategy that analyzes certain goods and services preferred by existing customers, develops new goods and servi...

Author Bio Dr Bruce Perrott is the Research Director with the Marketing Strategy and Technology Group at the School of Marketing, University of Technology, Sydney. He is also an international consultant in strategy and marketing working with such organizations as the United Nations (UNCTAD), American Express, Coca Cola Amatil, Lend Lease. Before his academic and consulting careers, he held seni...

<p align="justify">This research is motivated by the increasing number of companies engaged in contractors. The competitors who market same product also has an impact on sales at PT Towin Innoven. Marketing strategy important part implementing a business. formulation problem this study how marketing port equipment with SWOT technique PT. Innoven? which aims to find out results analysis In...


 This study aims to determine the right marketing strategy increase revenue in post-pandemic era and effectiveness of implemented by Ahmad Dental Clinic an effort era. research method is qualitative with a SWOT analysis approach data collection methods observation, surveys, interviews.The results showed that was quadrant I SO value 4.15. condition supports implementing digital strategies ...

This study discusses how the implementation of marketing communication strategy PT. TWC on social media during Covid-19 pandemic. aims to understand and tactics alternative promos The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external expert informants. In addition, literature review observations were carried out. shows that th...

The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main ...

The COVID-19 pandemic is a health crisis currently engulfing the world and affecting – in some way every aspect of human life. One key that significantly affected area school marketing. Since social distancing policies have prevented direct meetings between schools prospective students, new effective marketing strategy urgently needed to increase public interest. current study was systematic li...

The concept of “alignment” – between IS strategy and business strategy has become widely recognized as an important determinant of information systems success. Alignment is also an important consideration in the marketing domain, although there it usually concerns alignment between the organization and its customers. This study examines alignment between the IS and marketing functions. Field in...

Social commerce should make more efforts to retain existing customers. Shopping motivation which reflects the customers' behavior is one of the key factors to meet the users' needs. In order to attract customers, social commerce enterprise needs to better understand the shopping motivation. This study provided implications on social commerce business, service and consumer-oriented marketing str...