نتایج جستجو برای: loyalty of e

تعداد نتایج: 21657652  

2001
Patricia V. Roehling Mark V. Roehling Phyllis Moen Stacey Merola

Using a representative sample of 3,381 American workers, this study investigates relationships among work/life policies, informal support, and employee Patricia V. Roehling is Associate Professor at Hope College and a faculty affiliate of the Cornell Employment and Family Careers Institute. Her address is Psychology Department, Hope College, Holland, MI 49423; e-mail: roehling hope.edu. She has...

Journal: :Costing 2023

Grocery stores have the opportunity to utilize technology as a means support their business processes. Apart from being used market products, with several application features is help grocery run operations, such shopping at online, what AYO SRC Toko does. The purpose of this study was look and analyze effect e-loyalty programs e-service quality on through e-satisfaction e-B2B Lombok Island. ty...

2001
JONNA HOLLAND

This article explores the development of an e-business marketing model that capitalizes on customer participation and the likely consequences of such efforts, principally site brand loyalty. A conceptual model illustrates how consumers’ goals in visiting a website (task or experiential) affect their propensity to be site brand loyal and how characteristics of the site, including personalization...

2015
Wi-Suk Kwon Sharron J. Lennon

a r t i c l e i n f o This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image) × 2 (online performance) between-su...

Journal: :مدیریت فناوری اطلاعات 0
مژده هاشمیان کارشناس ارشد مدیریت فناوری اطلاعات، بانک سامان، ایران محمدتقی عیسایی استادیار دانشکده مدیریت و اقتصاد دانشگاه صنعتی شریف، ایران فتاح میکائیلی استادیار دانشکده مدیریت و حسابداری دانشگاه علامه طباطبایی، ایران محسن طباطبائی دانشجوی دکترای مهندسی صنایع دانشگاه صنعتی امیرکبیر، ایران

electronic banking has many benefits for government, banks’ stakeholders and customers. many banks in many countries such as iran increasingly develop their infrastructures to provide e-banking services. also, there are many researches that have been conducted to explain how we can encourage people to use e-banking services. in this paper, we explore the effects of various factors on both custo...

2009
William J. Allender Timothy J. Richards

Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage reduction in price from the existing price point, and the number or frequency of promotions within a category or for a speci…c product. These ...

Journal: :مدیریت بازرگانی 0
سید محسن علامه استادیار گروه مدیریت دانشکده علوم اداری و اقتصاد ـ دانشگاه اصفهان ـ ایران ایمانه نکته‎دان دانشجوی کارشناسی ارشد مدیریت ـ دانشگاه اصفهان ـ ایران

in today’s competitive world, customers are at the main focus of organizations and the customer loyalty is the main reason of acquiring competitive advantage of organizations. the aim of present research is to investigate the relationship between customer loyalty and one of its key variables, service quality. trust and satisfaction have been investigated here as intermediate variables. this res...

Journal: :JTAER 2015
Julián Chaparro-Peláez Ángel Hernández-García Alberto Urueña-López

This study proposes a service recovery model to describe how cumulative satisfaction, loyalty and word-ofmouth are affected by complaints. The model is based on the role of positive and negative emotions in satisfaction with service recovery processes, with trust acting as a mediator of the relationship between satisfaction with service recovery and cumulative satisfaction, and between positive...

Journal: :SAGE Open 2023

The aim of this paper is to investigate the association and impact between online banking service practices on e-customer satisfaction, loyalty. In addition, it aims analyze mediating role e-satisfaction e-loyalty. research followed E-S-QUAL model measure quality (OBSQL) by five dimensions: service, site organization, website efficiency, user-friendliness, security, privacy. It based quantitati...

2014
Zhe Zang Shang Gao Yuhao Yang

With the rapidly development of e-commerce, online shopping becomes very popular among Chinese customers. In the past few years, online group-buying has experienced big rise and fall, thus, how to retain customers and improve customer loyalty should be considered by the practitioners. This study aims to explore potential factors which contribute to customer loyalty in the online group-buying co...

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