Shopper buying behaviors and consumer decision-making styles are more diverse than ever before (Kotler, 2003; De Mooij, 2004; Pei, 2004; Lin, 2003). The present study examined the Taiwan and US consumer decision-making styles using the Consumer Styles Inventory (Sproles & Kendall, 1986). After being analyzed, Taiwan students who use the TV shopping format were more novelty/fashion conscious, mo...

By using PowerPoint or Keynote that can effectively create attractive presentation slides, a presentation-based communication environment can now be created in which people can use these presentation slides to exchange and discuss ideas together. However, because it is necessary to prepare many slides to enable audiences to understand the content, authors need to prepare the best possible slide...