The consumer market can be segmented in various ways. This article concentrates on the calculation of the size of the South African consumer market, segmented by geographical area and demographic characteristics of households. Geographical segmentation is shown by province while the size of the South African consumer market is shown by population group, income group, life stage and life plane. ...

The market segmentation analysis for bicycle commuting can help identify distinct bicycle market segments and develop specific policies or strategies for increasing the bicycle usage in each segment. This study aims to use the approach of attitudinal market segmentation for identifying the potential markets of bicycle commuting. To achieve the research objective, the household survey is conduct...