Yellow passion fruit has occupied a prominent place in fruit production, even when compared to other tropical fruits with higher consumption rates. Its share in the fresh produce market is ensured by fitting perfectly within this segment that places value on high value-added products (MELETTI, 2011). It is widely consumed due to its nutritional value and excellent organoleptic characteristics (...

The shakeup in e-commerce gives us an opportunity to reevaluate the effectiveness of various business strategies in this electronic revolution. This study investigates the strategies adopted by 125 online retailers in the PDA market during the period between July 2001 and December 2002, including economies of scale, developing first-mover or multichannel advantages, branding, offering value-add...