The direct selling of organic products in Germany is a major sales channel. But sometimes there are inefficient structures. The use of e-commerce can minimize deficits which consist in marketing or product presentation. In this article possibilities are shown which bring about the selling of organic products via

This research addresses multiple channel distribution (MCD) strategies, in which the same product line is sold to the same target market by more than one channel. While MCD provides important benefits, it also entails a variety of serious challenges, particularly with regard to established channel relationships. Because of these challenges, firms vary in the success with which they implement MC...

  In today’s extremely competitive markets it is crucial for companies to strategically position their brands, products and services relative to their competitors. With the emerging trend in internationalization of companies especially SME’s and the growing use of the Internet with this regard, great amount of attention has been turned to effective involvement of the Internet channel in the mar...

This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations – a customer typology to classify different segments of customers. This enables us to empirically analyz...

This study is in the context of digital marketing. It aims to several marketing strategies KFC: advertising marketing, brand word-of-mouth price strategy, and localization strategy. The found that through multi-channel KFC consolidated its foundation attract consumers a variety parallel. Analyze customer preferences dining, multi-platform operations, Clear target groups, improve service equipme...

The widespread commercial use of the Internet to provide services to customers, without direct personal interaction, has created new challenges in several fields of knowledge, in particular Marketing and Information Technology. This paper addresses the problems faced by banking institutions that are adapting their service operations and their Service Delivery Systems (SDS) to the Internet chann...

Early studies on the factors that influence the operating performance within the biotech/pharmaceutical industry mainly focused on the establishment of technological capability or the effects of innovation in terms of increasing competitiveness. Nevertheless, there are few studies on the process, marketing and strategic direction for innovation concerning biotechnology transfer. Due to technolo...

AIMS In 2011, online marketing became the largest marketing channel in the UK, overtaking television for the first time. This study aimed to describe the exposure of children and young adults to alcohol marketing on social media websites in the UK. METHODS We used commercially available data on the three most used social media websites among young people in the UK, from December 2010 to May 2...

The present study was conducted in the year 2022-23, to identify different marketing channels area and analyse total cost, producer’s share consumer rupee, margins, efficiency price spread channels. Stratified multistage random sampling procedure adopted take a sample of 120 respondents from Bhograi block, Balasore, Odisha. data collected by personally interviewing selected with help questionna...

Shrimp is an important export commodity in North Sumatra. Demand for shrimp will continue to increase with the increasing need consumption and industrial needs such as food, pharmaceuticals, cosmetics. The difference prices at farmer level market prices, fluctuations of price are faced by farmers. objectives research examine marketing channel, function, costs, margin, share spread obstacles mar...