OBJECTIVE To evaluate the self-regulatory Children's Food and Beverage Advertising Initiative pre- and post-implementation in terms of volume of marketing, marketing techniques, and nutritional quality of foods marketed to children on television. METHODS Data for 11 food categories for May 2006 and 2011 were purchased from Nielsen Media Research for two children's specialty channels in Toront...

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technolog...

This paper studies the subject of pricing decisions of online dual-channel based on hybrid decisions wherein a manufacturer introduces direct online marketing channels beyond the traditional online retail channels. The purpose is to study how to balance the interests of different online channels and maximize the overall efficiency of the channel. Having considered both online channels’ satisfac...

Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been under-investigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current s...

Over the past 20 years the marketing of African fresh vegetables in the UK has become dominated by large retailers that have adopted competitive strategies based on quality, year-round supply and product differentiation. This has led to a dramatic change in marketing channels, from wholesale markets to tightly-knit supply chains. Global value chain analysis is used to explain why the various st...

E-marketing is an important tool for real estate enterprises. We evaluate 3 online marketing channels of 44 Chinese companies. Super-efficiency DEA and grey entropy methods are applied to analyse the influence on performance find that will affect business Real company managers should adopt more strategies improve corporate performance.

Marketing is a social managerial process by which individuals and groups obtain what they need want through creating, offering exchanging products of value with others. This study aims to analyze marketing channels, margins, . factors that influence the margin watermelon in Pesisir Barat Regency, Lampung Province. uses descriptive analysis multiple linear regression models involving 56 farmers ...

Pharmaceutical companies have traditionally marketed their products through a combination of several channels: sales details to physicians, direct-to-consumer advertising, professional medical journal advertising, sponsorship of meetings and events and e-promotion. With an impending patent cliff and subsequent loss in revenue, the industry must depend on, among many factors, recently launched p...