Technological advancements in eye-tracking have enabled the development of interactive experimental setups for studying consumer behaviour. A common method examining gaze data is Area Interest (AOI). Therefore, this study fully utilised tools to measure participants' allocation visual attention marketing mix elements green and non-green products. This because product, price, place, promotion ar...

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh positif signifikan variabel produk, harga, promosi, tempat, bukti fisik, orang, proses terhadap tingkat penjualan semen pada PT Semen Tonasa di Kabupaten Pangkep. Jenis kuantitatif. Dalam hal metode kuantitatif yang digunakan survey. Populasi, konsumen menggunakan diambil sampel sebanyak 100 responden. Pengujian hipotesis a...

Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effectively with one basic marketing mix. Although several clustering algorithms have been proposed to deal with marketing segmentation problems, a soundly method seems to be limited. In this paper, support vector clustering (SVC) is used for marketing segmentation. A ca...