This article discusses the concept of content marketing, and its objectives reveal essence marketing provide structural model. The study presents newest summarised results from publications in last decade. From this study, authors concluded that should be understood as a type includes sharing purposeful information digital space. Also, they happens through mix formation (e.g., aims, methods, to...

In domains such as Marketing, Advertising or even Human Resources (sourcing), decisionmakers have to choose the most suitable channels according to their objectives when starting a campaign. With the expansion of internet to advertise, the number of potential channels (and targets) is exponentially growing. Today, a great challenge common to several research domains is the development of intell...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Business-to-business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 crit...

A guideline on the responsible and prudent use of antimicrobials in animal husbandry has been developed by the Ad hoc Group of experts on antimicrobial resistance, created by the Office International des Epizooties. The objectives of responsible use are to maintain antibiotic efficacy, to avoid the dissemination of resistant bacteria or resistance determinants and to avoid the exposure of human...

The main objectives of the study are to: ■ assess the number of illicit small arms in Kenya; ■ identify the sources and prevalence of small arms and their movement in and out of Kenya; ■ assess the capacity of various actors involved in small arms control and peace-building efforts in the country; ■ assess the role and use of information on illicit small arms and linkages to early warning and r...

The purpose of this essay is to learn about the marketing plans and techniques required by Islamic insurance companies grow their business. In process, an important plan must be implemented, with main goal company being a broad market reach. So, before entering market, strategy needed that details all have been prepared, complete integrated, ensures company's objectives can met through implemen...