purpose: this research has done in order to study ranganathan's reference theory and its durability throughout the time . methodology: the method of this research was the review method to study and investigate ranganathan's works and the related literature that used his view and theory in the reference and the reference services. findings: the results of the study is about introducing ranganath...

Marketing managers often use consumer attitude metrics such as awareness, consideration, and preference as performance indicators because they represent their brand’s health and are readily connected to marketing activity. However, this does not mean that financially focused executives know how such metrics translate into sales performance, which would allow them to make beneficial marketing mi...

Nurses have great influence on health care system. As they face many different states of affairs nowadays, it is necessary to find a way to promote and enable their profession. The significant interaction between nurses and patients and other medical professions makes them a powerful marketing tool of a medical institution. Therefore, the promotion of their image is necessary because of authori...

The Japanese Pharmaceutical Affairs Law distinguishes cosmetics from quasi-drugs, and specifies that they must have a mild effect on the human body and must be safe to use over the long term. Therefore, the safety of cosmetics needs to be thoroughly evaluated and confirmed, taking into account the type of cosmetic, application method, conditions of use and so on. Post-marketing surveys of custo...

USA. We have benefited from conversations with James F. Burgess, Jr. and David C. Wheelock. We are grateful for financial support from the Belgian Government (" Projet d'Actions de Recherche Concertées, PARC no. 93/98–164), and from the Management Science Group, US Department of Veterans Affairs. We alone, of course, are responsible for any remaining errors in the current text.

Funding / potential competing interests: No financial support and no other potential conflict of interest relevant to this article were reported. Correspondence: Thomas Dieterle; MD Divisional Medical and Scientific Affairs, Roche Diagnostics, Basel, and Department of Internal Medicine, University Hospital Basel Grenzacherstrasse CH – 4070 Basel thomas.dieterle[at]usb.ch; thomas.dieterle[at]roc...

The purpose of the article is to substantiate theoretical and methodological foundations educational innovation which professional program «Management social communication networks. Digital marketing», specialty 029 «Information, Library Archival Affairs». research methodology based on a set general scientific methods generalization, systematization forecasting. Hypothetical analysis made it po...

the purpose of this paper is to analyze the simultaneous effect of corporate culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. to this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. the samples were selected based on a stratified sampling of commodity and specialty indust...

Clinical practice guidelines should support doctors by identifying and disseminating the most scientifically sound healthcare practices. When performed rigorosly, this endeavor improves patient care and elevates the profession toward its scientific ideal. However, widespread financial conflicts of interest among the authors and sponsors of clinical practice guidelines have turned many guideline...