Recognizing the need for consumer behaviour research initiatives in business-to-consumer mobile commerce (m-commerce), this paper investigates consumer attitudes and behaviours in this fast evolving business landscape. An online consumer survey was conducted in Finland, Germany and Greece and a major classification between “mobile users” and “mobile shoppers” was attempted, using as a tool the ...

This article illustrates an approach to strategic marketing planning in times of rapid change. The process begins with an extensive situation analysis that pays particular attention to environmental Change coming from political, behavioural, economic, sociological, and technological sources. These environmental forces are looked at from the points of view of the company, the business ecosystem,...

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and...

One of the primary assumptions in most optimal pricing methods is that the production cost is a non-increasing function of lot-size. This assumption does not hold for many real-world applications since the cost of unit production may have non-increasing trend up to a certain level and then it starts to increase for many reasons such as an increase in wages, depreciation, etc. Moreover, the prod...

This paper is purposely prepared to explore the significance of marketing intelligence in primary development, specifically with regard SWOT analysis. It also aims identify common issues associated analysis and propose a systematic approach addressing them. topic has been widely discussed research field, while there have previous efforts address it, still potential for further exploration devel...

Viet Nam has high modern contraceptive prevalence (68%), with most services received through the public sector. As the country transitions to middle-income status, Viet Nam's donors have ceased donations of contraceptive supplies, causing a large projected shortfall in the family planning budget. In response, the Ministry of Health has decided to prioritize free or subsidized contraceptives for...

In view of Herbert Simon’s bounded rationality of the human mind in solving complex problems, efforts have been devoted to identify managers’ needs for computerised support for strategic marketing planning. In 1997 and 1998, we undertook a large scale questionnaire survey to explore managers’ needs for computer-based support for marketing strategy formulation, existing provision of computerized...

We present an interactive tool that visualizes data on awareness of several health conditions in the Middle East. The underlying data is obtained via Facebook’s Marketing API and includes rich demographic details. We discuss how this tool may be useful for planning more targeted public health campaigns and for monitoring campaign effectiveness. Application URL: http://scdev5.qcri.org/sha/