This article examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, we suggest that cultural values influence technology acceptance and use. Specifically, we argue that masculinity/femininity and individualism/collectivism directly influence personal innovativeness with IT, computer anxiety, and comput...

Women's preferences for several male traits, including voices, change over the menstrual cycle, but the proximate causes of these changes are unknown. This paper explores relationships between levels of estradiol, progesterone, luteinizing hormone, follicle stimulating hormone, prolactin, and testosterone (estimated using menstrual cycle information) and women's preferences for male vocal mascu...

In this paper we present the first experimental step of a larger study investigating the effects of agents’ gender identification on the perceived interaction quality. The purpose was to determine how test subjects judge the ‘gender’ of virtual humans. 48 test subjects rated 7 agents according to their degree of feminity, masculinity and gender ambiguity. The results showed that subjects’ gende...

Through the theoretical lens of a “violence continuum” we explore how, in many of the most marginalized areas of Mexico, global and regional historical and contemporary structures have shaped and constrained men’s ability to achieve the hegemonic masculinity of neoliberal Mexico. An analysis of statistics and local research studies on male homicide is used to understand how impoverishment and e...

The present empirical study explores the effects of gender role and cultural identity (masculinity and femininity) in mens’ and womens’ business growth intentions in established firms. A questionnaire survey was completed by 572 business owners (286 females). Results from moderated mediation regression analyses found that masculinity and femininity fully mediated the effects of entrepreneurs’ s...

This article examines how male rites of initiation in Europe have been replaced by adjustments to lifecourse events located within the enlarged sphere of entertainment. These adjustments foster new forms of attachment and separation. Based on an interpretation of European films and informed by ethnographic fieldwork, it argues that contemporary European masculinity no longer relies on violent, ...

In order to identify factors associated with on-field moral functioning among student athletes within the unique context of football, we examined masculine gender role conflict, moral atmosphere, and athletic identity. Using structural equation modeling to assess survey data from 204 high school football players, results demonstrated that moral atmosphere (i.e., the influence of coaches and tea...