One of materialism's and modernism's most serious flaws is their failure to take a holistic picture human life. Transcendental ideals are rejected by almost all modernist ideologists. To put it another way, there no objective, absolute standard for truth. Truth moral standards, on the other hand, only relative, with validity restricted time, location, situation. Modernists label societies found...

This paper aims to investigate the effects of personal characteristics such as gender, income, education and age on consumer materialism. Research hypotheses are based both existing marketing literature an additional integration gender studies in order further study By using random sampling surveying 1000 respondents living across different regions Lithuania, results show signi?cant differences...