This study reports on the findings of a genre teaching course for developing academic writing of a class of EFL students in Iran. The information report genre was taught in a cyclical way of teaching and learning, which was started from ‘setting the context’ and ‘deconstruction’ of prototype information report genre, and continued with ‘joint construction’, ‘independent construction’, and final...

The present study investigated the effect of single and multiple genre movies on listening comprehension of upper intermediate language learners. To this end, a language proficiency test was administered to 40 male and female postgraduates of different majors attending International English Language Testing System (IELTS) classes and ultimately 25 upper intermediate language learners were selec...

In her paper, "Shakespeare's Taming of the Shrew and the Tradition of Screwball Comedy," Mei Zhu argues that Shakespeare's Taming of the Shrew is controversial owing to the subtlety and complexity of the text as well as its subject matter. Franco Zeffirelli's 1967 film version seems to follow the narrative structure of the original play closely while its effect is different. Through a detailed ...

In this paper, PowerPoint presentations are analyzed in their application as project documents for knowledge management purposes. The analysis is conducted by means of an empirical case study in co-operation with an international business consulting firm. By drawing on the Luhmann’s theory of social systems (1995; 2000) as well as the distinction between media and genres of organizational commu...

Film trailers have specific features defining a distinct visual media genre. Trailer structural features and viewers’ parsing strategies were analyzed in 21 trailers – a set of comedy, drama, and action film per decade from 1940 2010. Trailers’ structural features show a shot duration pattern that replicates the gradual decrease in Hollywood film over the same period (Cutting et al., 2011; Salt...

So-called AIDS myths surfaced as an outcome of the HIV/AIDS epidemic that has escalated severely since mid-1990s in South Africa. Examining these “myths” shows that they belong to the narrative genre of AIDS legends. This article focuses on AIDS legends appearing commonly among Xhosa people living in two townships in Cape Town: one about infected condoms and another concerning pin-pricked orang...

The essay examines the travel photo-text genre from a theoretical point of view, through example Absolutely Nothing by Giorgio Vasta and Ramak Fazel. It discusses key issues perspectives within theory methodology visual studies culture describes opposition between verbal parts volume, understood as “Struggle for Territory”. This puts on strain foundations story tradition, such narrative authent...

This study explores how graphical models, teaching resources and language arts curricula for primary school in Sweden represent features of narrative genre. Furthermore, it provides a conceptual methodological approach studying the recontextualization genre knowledge different educational contexts. We selected two particular models (the Story Face Obstacle Chart) because they are promoted by Sw...

This paper identifies and discusses the western vernacular and minimalist tendencies in Norman Mailer’s 1980 Pulitzer Prize winning “true-life story” The Executioner’s Song. Mailer’s use of a lean, often flat style of narration is read in relation to Truman Capote’s “non-fiction novel” In Cold Blood to measure the extent to which Mailer moved beyond a conventional novelistic approach. The artic...