To gain competitive advantage, firms involve suppliers in New Product Development (NPD). However, uncertainty affects selection of suppliers and associated technologies, and selection outcomes in terms of commitment to one supplier or maintaining flexibility. We report on a case study of collaborative NPD with the aim to develop an energy storage unit. The case involved selection of both techno...

Article history: Received 12 November 2009 Received in revised form 9 July 2010 Accepted 14 July 2010 Many authors point out that the front-end of new product development (NPD) is a critical success factor in the NPD process and that numerous companies face difficulties in carrying it out appropriately. Therefore, it is important to develop new theories and proposals that support the effective ...

This paper seeks to explore how a profound consumer understanding may influence the early stages of a new product development (NPD) process. The issue is examined through a qualitative single case study combined with a literature review. The case study shows how the NPD process is structured and executed in a Swedish furniture company as well as the role consumer insight plays in that process. ...

Poor project strategy is one of the major causes of project failure. However, many projects do not adequately develop strategy leading to a poor basis in subsequent phases. Thus, implementation of project strategy is critical to the success of any project. The primary purpose of this study was to validate a model for assessing the relationships among implementation of project strategy, new prod...

Purpose This study aims to focus on creating sales capability as part of new product development (NPD). The aim is define generic requirements for building a NPD and propose necessary process by defining key activities readiness. Design/methodology/approach An inductive qualitative research method was used construct creation based current state analysis in seven companies. Findings results indi...

The use of cross-functional new product development workgroups, has been widely acknowledged as aiding successful new product development. There are a number of barriers and sources of conflict that can arise within the workgroup however. These could be contingent on the national culture of group members. Using a two stage research design, NPD teams in New Zealand and Singapore were measured on...

This paper presents case study findings on the technology planning process for individual new product developmem (NPD) projects. These find­ ings were generated as part of a larger research project cUn'ently underway investigating effective managemem of risky product and process tech­ nologies in new product development projects. This topic is important since finns I in certain competitive envi...

Głównym celem artykułu jest przedstawienie cech charakterystycznych dla branży farmaceutycznej w kontekście projektów wdrożeniowych nowych produktów leczniczych oraz wskazanie procesie NPD (New Product Development) czynników, które bezpośrednio wpływają na porażki i sukcesy tychże projektach z uwzględnieniem specyfiki samej branży. Za punkt wyjścia został przyjęty ogólny schemat procesu NPD, kt...

Small companies in the software product business risk rework and market failure due to shortcomings in integrating a strategic perspective into management of product development. Because little guidance exists for helping such companies link business strategy with product development, we propose that improvement should begin with helping the key persons maintain the ‘big picture’ in their every...

..................................................................................................................................... 4 1. Marketing and innovation ..................................................................................................... 5 2. Strategic alliances as innovation key factor ....................................................................... 7 2.1. Th...