We study the marketing of radioactive products in Sweden from 1910 to 1940, using a dataset newspaper and magazine advertisements. use multimodal critical discourse analysis show how marketers harnessed meaning potentials language semiotic resources embed radium discourses science technological development, thus convince consumers its health benefits. find that canny continuously colonized, sha...

Today’s political realities of media are alignments. There is no contestation that does not involve the media. was a radical change in institutions from watchdog to involved power struggles. This where becomes actors. Media involvement realized by constructing news benefits certain parties or candidates. Then presented public will build discourse and alignments with candidates can be seen 2014 ...

For the maintenance of authorial voice, newspapers use rhetorical markers as an external supporting voice to win their readership. The current five year studies show that news writers maintain engagement with readers by stances towards point views. This study aimed find attitudinal two Pakistani Online i.e. 'Dawn' (alternative newspaper) and 'The News' (mainstream newspaper). newspaper's inclin...

The current study focuses on the similarities and differences of conceptual metaphor and metonymy between each genre in newspaper headlines. Headlines in news articles in Apple Daily from May 21 to May 27 were collected and analyzed. There are three basic findings. First, blocks for entertainment and sports used, in proportion, more metaphors and metonymies than any other blocks. Second, the id...

The paper develops a pilot study aiming at finding a methodology for identifying features of journalistic writing profiles. The study is based on capturing dominant discursive tonalities, knowing that journalistic discourse entails public legitimacy. We made use of a series of natural language processing tools as preliminary steps in revealing three egocentric journalistic identities. Based on ...

In this paper we present a system for modality detection which is then used for Subjectivity and Factuality evaluation. The system has been tested lately on a task for Subjectivity and Irony detection in Italian tweets, where the performance was 10 and 4, respectively, over 27 participants overall. We will focus our paper on an internal evaluation where we considered three national newspapers I...

Framing is a political strategy in which politicians carefully word their statements in order to control public perception and discussion of current issues. Previous works exploring political framing have focused on analysis of frames in longer texts, such as newspaper articles, or tweets relevant to specific events. We present the first in-depth analysis of issueindependent framing for politic...