Western societies have developed into a historically new stage in the evolution of capitalism, one which is characterized by corporations exercising monopolistic power and sustaining demand by advertising through the media. While this theme has been emphasized e.g., by J. A. Schumpeter in Business Cycles; A Theoretical, Historical and Statistical Analysis of the Capitalist Process, chapter III,...

Neuromarketing is a revolutionary idea, which combines several disciplines such as psychology, economics, and neuroscience. Indonesia developing country that has experienced fairly rapid economic escalation in the past decade, with potential for consumer culture well large purchasing capacity, viable market application of neuromarketing also world. This review aims to learn more about idea neur...

Nowadays, huge tendency to fashion and consumerism could be assumed as the origin of identitycrisis among women and in their houses. This phenomenon is like a veil between man and the fact of his human being. Given that the physical properties of man-made environments (house) are influenced by human properties and, in return, have an important role in giving identity to their audience, identifi...