BACKGROUND The purpose of this study was to describe the development and evaluation of the image-based Veterans Affairs (VA) Tobacco Tactics program logo and campaign character using principles of social marketing. METHODS Four cross-sectional surveys with open- and closed-ended questions were used to gather participant demographic information, smoking behavior, and feedback on the developmen...

Conservation marketing campaigns that focus on flagship species play a vital role in biological diversity conservation because they raise funds and change people's behavior. However, most flagship species are selected without considering the target audience of the campaign, which can hamper the campaign's effectiveness. To address this problem, we used a systematic and stakeholder-driven approa...

This paper re-visits the author’s earlier review “Issues in the Use of Threat Appeals: An upto-date Review of Research in the Last Decade” presented at the 3 International Injury Prevention Conference, 1996, Melbourne. The issue as to whether or not to use threat or fear campaigns is ever present and most recently has extended to young people and anti smoking campaigns (April issue of the Journ...

Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. Consumers, thus, are increasingly counted on to act as co-producers of contemporary entertainment. Wh...

In a `shared-nothing' parallel computer, each processor has its own memory and disks and processors communicate by passing messages through an interconnect. Many academic researchers, and some vendors, assert that shared-nothingness is thèconsensus' architecture for parallel DBMSs. This alleged consensus is used as a justiication for simulation models, algorithms, research prototypes and even m...

“The latest research shows....”; the phrase is everywhere. One sees and hears it in magazine and newspaper articles, television ads, and radio spots. On the other side are the continuing calls for more funding for such governmental agencies as the National Institutes of Health and the National Science Foundation in order to sponsor more “research.” Also, there are all of the charities that have...

As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

Public policy activities to promote healthy diets have been criticised for their lack of success. Applying a marketing approach to non-commercial policy objectives such as healthy eating, termed social marketing, is an emerging but as yet underdeveloped field. An earlier study conducted a case analysis of recent successful commercial food marketing and identified key success factors that may be...

For the past century, companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. Planning how best to allocate marketing dollars is arguably the most annoying challenge marketers face. The social web and more specifically, Web 2.0 have changed the original marketing strategy and have done so by givi...

Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns. Efficient use of advertising budgets and maximizing profits from ad impressions are the common goal of all play...