The objective of this paper is to use the Wheel of Consumer Analysis to identify, cultural differences between American and Chinese people in North America regarding their car buying behavior. The study is based on the consumer behavior model proposed by J. Paul Peter and Jerry C. Olson (1994), which helps to explain the reasons for buyer behavior differences between American and Chinese people...

I ndustrial and institutional marketers have often been urged to base their strategies on careful appraisal of buying behavior within key accounts and in principal market segments. When they search the available literature on buyer behavior, however, they find virtually exclusive emphasis on consumers, not industrial buyers. Research findings and theoretical discussions about consumer behavior ...

Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the respon...

Agent technology has been applied to design new services simplifying product and merchant brokering in several consumer industries. The term “shopbots” is generally used to characterize these services. It is proposed that shopbots will reduce consumer search costs and make consumer buying behavior more rational. Based upon a decision making model, we propose twelve hypotheses of the effects of ...

(a) The observed bidding patterns depend on the type of asset under evaluation. In particular, subject behavior when buying or selling a basic lottery seems much more cautious than their behavior when buying or selling options on that lottery. (b) The observed bidding patterns also depend on subject positions with respect to the underlying asset. In particular, the bids for buying lotteries and...

This study describes how the development of consumer behavior research on social media, types and objects buying interest decisions determining factors that determine this. All them are summarized through a systematic literature review 73 journals used as references. In collecting journals, researcher PICO approach to formulate questions use protocols in process inclusion exclusion journals. It...

As internet is empowering customers with rich information about product attributes, experiences of others, dot-com retailers and manufacturers are also struggling to provide ever-increasing amount of product information to customers. Companies often believe that their long-term profitability may be determined by how much their product information is presented to and processed by the consumers.B...

Motivation/Background: Today, it is very imperative to study the factors that effect and predict purchase intention of consumer online shopping. E-tailers e-commerce expanding quickly, especially clothing fashion brands have shifted electronic channels reach out their clients. This one reasons apparel amongst most sold items online. The purpose this research identify influence choices which sig...

The generation gap has been present since the beginning of humanity and symbolized one challenges decision-making in families. It affects family members’ consumption behavior, namely buying decisions, creates an interrelated impact on behavior among members. aim this study is to examine factors related parents’ perceptions how new online purchase their Generation Z children affected behavior. T...