Many Online Social Networks do not generate sustainable revenues through advertising, even though active usage has reached enormous scales. To enable more effective advertising strategies in Online Social Networks, it is essential to identify users who can affect a large number of friends, acquaintances, or other users in the network. In this context, especially users’ future level of communica...

Worldwide, a large number of people interact with each other by means of online chatting. There has been a significant rise in the number of platforms, both social and professional, such as WhatsApp, Facebook, and Twitter, which allow people to share their experiences, views and knowledge with others. Sadly enough, with online communication getting embedded into our daily communication, incivil...

Social media services, such as Twitter, enable commercial businesses to participate actively in online wordof-mouth communication. In this project, we examined the potential influences of business engagement in online wordof-mouth communication on the level of consumers’ engagement and investigated the trajectories of a business’ online word-of-mouth message diffusion in the Twitter community. ...