This qualitative research examines propinquity across two grocery shopping situations – real (in-store) and virtual (online). Examining how the same consumers shop for the same or similar commodities provides quasi-experimental conditions to examine differences in shopping behaviour. Convergent interviews with 15 respondents identified that consumer reasons – expectations of convenience, trust ...

T Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product returns when customers’ ability to “touch and feel” ...

This project built a medical informatics data warehouse (MedInfo DDW) in an Oracle database to analyze medical information which has been collected through Baylor Family Medicine Clinic (FCM) Logician application. The MedInfo DDW used Star Schema with dimensional model, FCM database as operational data store (ODS); the data from on-line transaction processing (OLTP) were extracted and transferr...

Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart because customer value is highly context-dependent. In online retailing settings, not only the product itself, but also the web store and the Internet channel contribute value to customers. Synthesizing the research in co...

Tujuan Penelitian ini untuk mengetahui apakah keputusan pembelian berpengaruh terhadap Brand Image, Store Atmosphere, dan Marketing Online pada Nimco Mega Store. Tipe penelitian yaitu Kuantitatif. Teknik pengambilan data menggunakan Purposive Sampling. Adapun jumlah sampel yang diambil sebanyak 100 responden. Data analisis melalui uji validitas, reabilitas, normalitas, heterokedastisitas, multi...

Title of Dissertation: THE VALUE OF IT-ENABLED RETAILER LEARNING: CAN PERSONALIZED PRODUCT RECOMMENDATIONS (PPRS) IMPROVE CUSTOMER STORE LOYALTY IN ELECTRONIC MARKETS? Tongxiao Zhang, Doctor of Philosophy, 2005 Dissertation directed by: Professor Ritu Agarwal and Professor Hank Lucas Department of Decision and Information Technologies Personalization is a strategy that has been widely adopted b...