نتایج جستجو برای: perceived credibility and customer attitude
تعداد نتایج: 16847042 فیلتر نتایج به سال:
This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...
the purpose of the present study is to investigate effective factors in making people willing to repurchase sports match tickets online with the approach of extending technology acceptance model. this research is considered applied regarding its purpose, descriptive- survey regarding its method, and is based on structural equation model (sem). the participants are iran's national volleybal...
A Model for Evaluating B2C E-Commerce Websites: Application in the CD E-Retailing Industry in Brazil
The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and intention. The objective of this paper is, therefore, to research which features of a virtual store ef...
While e-Government has the potential to improve public administration effectiveness as well as efficiency by increasing convenience, performance and accessibility of different government services to citizens, the success of these initiatives is dependent not only on government support, but also on citizens’ willingness to accept and adopt those e-government services. Although there is a great b...
Charitable crowdfunding is a burgeoning online micro charity paradigm where fund seekers request micro donations from a large group of potential funders. Despite micro charities have gone digital for more than a decade, our knowledge on individuals’ donation behavior in online micro charities (e.g., charitable crowdfunding) remains limited. To fill this gap, this study develops a model that exp...
Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services. Today, branding is also being increasingly used by health organizations and has become one of the important elements for improving the quality of services provided by hospitals as the main body of health services. In the present study, the factor...
If news organizations hope to keep readers, they must remain credible in the eyes of media consumers. This study considers how different online news formats can affect the perceived credibility of a news medium. Three news media were considered: online newspaper, journalist blog, non-journalist blog. Using an experiment, the researchers studied the effects of media use, media dependency, and po...
The aim of this paper is to investigate the determinants and consequences of customer satisfaction in hotel industry in Iran. A Confirmatory Factor Analysis (CFA) and Structural Equation Modeling have been utilized with information provided by a survey conducted in Iran (Kish Island).Results indicate that perceived value has a significant impact on customer satisfaction in hotel industry. Moreo...
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