Background and Aim: This study was performed to investigate the effect of mental wellbeing on flow at work with the mediator variable of perceived organizational support in Payam Noor University in Khuzestan Province, Iran. Matrials and Methods: This was an applied research project. The research population was the personnel of Payam Noor University in Khuzestan Province, Iran. The sample size ...

This study examines the influence of different types of structural assurance on consumer purchasing intentions in business-to-consumer (B2C) electronic commerce. Prior research findings regarding how different types of structural assurance impact consumer purchasing intentions has been limited. Based on the institution-based trust theory, perceived trust theory and the psychological contract th...

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. This article defines the gray market in China, investigates the factors that affect the differences between older consumers' self-perceived age and life age, and analyzes the i...