Previous research suggests that brand equity is affected by marketing mix elements, such as store image or distribution intensity. However, because the Internet has no boundaries, some of these elements may not be applicable in building the brand equity of online companies. In this study, we identify factors pertaining to online contexts that may affect consumers’ perception on quality and bran...

current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...

Given the high value of the online search market, whether brand perception or quality of search results matters more for users is a highly salient question. This paper presents findings of the largest controlled, systematic preference elicitation study of search quality versus brand perception. We examine a total of 548 instances of sponsored and organic search results from the Google and Bing ...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

In Voice-over-IP, the quality of interactive conversation is important to users. Quality-based playout buffering seeks an optimum balance between delay and loss. However, such a scheme still suffers when packet losses are bursty. Path diversity can alleviate the effect of losses and improve perceived quality by providing redundancy. In this paper, a new scheme is proposed which evaluates the pe...

background: epileptic seizures would result in embarrassment in society and have some negative impact on the patients' social activities. the aim of this study was to show the perceived impact of epilepsy by patients on different aspect of their social activities including occupation, marriage and education. methods: we studied 179 epileptic patients aged 16 years and over using face to face in...