PERCEIVED VALUE'S ROLE IN CONSUMERISM AND HIGHER EDUCATION: The rapid development of all industries and firms in the twenty-first century has increased corporate competitiveness terms making customers feel fulfilled appreciated receive what they have paid for In service business, perceived value, or customer happiness, is always a prerequisite factor, critical aspect existence preservation comp...

In today's world, there is more and discussions of high production sales volumes the abundant global consumption it generates. At international level, environmental consciousness beginning to escalate both among businesses ordinary consumers. Thus, find out what marketing activities can help attract different consumers build a green brand, research problem arises: impact does have on perceived ...

background : the implementation of hse programs is so complicated in tunneling industry which is considered as one of the risky industries. this study aims at investigating the relationship between employees' safety attitudes and status of their belief in destiny, chance and perceived importance of hse programs in occurrence of occupational accidents. methods : this research is a cross-sectiona...

Purpose – This paper attempts to investigate the casual relationships among service convenience, perceived service value, perceived service guarantee strength, customer satisfaction, and loyalty. Although previous studies have addressed the importance of these variables, the understanding of the mediating effect of customer-perceived service value and the moderating effect of customer-perceived...