Decision making in the presence of multiple and conflicting objectives requires preference from the decision maker. The decision maker’s preferences give rise to a domination structure. Till now, most of the research has been focussed on the standard domination structure based on the Pareto-domination principle. However, various real world applications like medical image registration, financial...

Music evokes a powerful emotional response, yet it is very difficult to describe or explain why we like certain pieces of music and dislike others. As an example of a subjective judgment it is doubly obscure: firstly because it varies so much between individuals (each of whom is very sure about their own beliefs), and secondly because it is based, at least in part, upon our perception of the pa...

Abstract Most of reasoning for decision making in daily life is based on preferences. As other kinds of reasoning processes, there are many formalisms trying to capture preferences, however none of them is able to capture all the subtleties of the human reasoning. In this paper we analise how to formalize the preferences expressed by humans and how to reason with them to produce rankings. Parti...

Logic-based preference representation languages are promising for expressing preferences over combinatorial domains. Sets of weighted formulas, called goalbases, can be used to define several such languages. How goalbases are translated into utility functions—that is, by what aggregation function this is done—is a crucial component of this type of language. In this paper, we consider the proper...

Household basket datu contain important information about the structure of brand preferences both within and across product categories. This research exploits the information in long-run basket .VIMmar-~ dutu to segment consumers with respect to brand preferences. The approach provides insights into the competitive structure of brands within euch product catcgon: and identifies potentiul synerg...

Extended Abstract There are decision situations in which the information cannot be assessed precisely in a quantitative form but may be in a qualitative one, and thus, the use of a linguistic approach is necessary. For example, when attempting to qualify phenomena related to human perception, we are often led to use words in natural language instead of numerical values. As was pointed out in [2...

The customers ’preference is derived from reflection on a product or special commercial brand, and factors such as positive appraisal of a brand performance and holding advantages and being unique, establishes the preference. This study aimed to develop a model of female customers' preferences in selecting banks and to train senior managers and banking staff. It had an applied objective, adopte...

The Preference Trend Mining (PTM) algorithm that is proposed in this work aims to address some fundamental challenges of current demand modeling techniques being employed in the product design community. The first contribution is a multistage predictive modeling approach that captures changes in consumer preferences (as they relate to product design) over time, hereby enabling design engineers ...

With the putting forward of cultural power and rural revitalization as China’s national strategies, construction under conservation traditional culture has become an important issue. In design contemporary vernacular architecture, more architects have realized principle position local community, understanding its architectural preference been task. Using both qualitative quantitative research m...