نتایج جستجو برای: professional sports

تعداد نتایج: 151185  

Journal: :Marketing Science 2009
Yupin Yang Mengze Shi Avi Goldfarb

Brands often form alliances to enhance their brand equities. In this paper, we examine the alliances between professional athletes (athlete brands) and sports teams (team brands) in the NBA. The athlete brands and team brands are matched to maximize the total added value created by the alliance. We obtain the athlete brand’s and the team brand’s respective gains from their alliance by estimatin...

2016
Ryan T. Li Scott R. Kling Michael J. Salata Sean A. Cupp Joseph Sheehan James E. Voos

CONTEXT Wearable performance devices and sensors are becoming more readily available to the general population and athletic teams. Advances in technology have allowed individual endurance athletes, sports teams, and physicians to monitor functional movements, workloads, and biometric markers to maximize performance and minimize injury. Movement sensors include pedometers, accelerometers/gyrosco...

Journal: :The Quarterly Review of Economics and Finance 1994

Journal: :Scottish Journal of Political Economy 2000

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