Price promotions are used extensively in marketing for one simple reason—consumers respond. The sales increase for a brand on promotion could be due to consumers accelerating their purchases (i.e., buying earlier than usual and/or buying more than usual) and/or consumers switching their choice from other brands. Purchase acceleration and brand switching relate to the primary demand and secondar...

Online bandwidth limitations and fluctuations impose a major challenge in estimating the amount of data to transmit in a given time period. Over or under estimation of bandwidth can jeopardize the visual fidelity of the transmitted data and related multimedia data. We propose a Visual Quality Prediction (VQP) model which supports an adaptive fragmented texture transmission approach taking bandw...

When developing and aiming to achieve success in the arena of mobile commerce, user acceptance is a key aspect for consideration. This study aims to empirically examine some of the factors affecting the acceptance of m-commerce within the context of Saudi Arabia. Based on the revised UTAUT model, the revised model include two particular construct : costs and trust to enhance our understanding o...

To deal with rising city center congestion and its associated pollution, the UK government has proposed a number of policy measures. In particular, the 1998 White Paper indicated that “the bus industry will make an important and cost-effective contribution to tackling congestion and pollution at the local level.” Since the privatization of the bus industry during the 1980s, local government—the...

A good promotional strategy encompasses advertising, sales promotion, public relations, and personal selling in order to communicate with their present and potential consumers (Kotler, 1994). Because they have been shown to have a significant sales impact, sales promotions are majorly employed in businesses. Application of consumer sales promotions in product management requires debate over its...

Consumers who react to a promotional offer might switch from their preferred brand to the promoted brand, they might stockpile the promoted brand, or they might switch and stockpile. We model the implications of such consumer responses for a manufacturer's profit. Conditions under which a profit maximizing manufacturer should promote its product are then inferred from the aggregated response fu...

Introduction: Preeclampsia is emergencies in obstetrics, where pregnant women experience health conditions that can be life-threatening and occur during pregnancy, natal post-natal. If this obstetric emergency not treated immediately, it result death the mother also fetus. Understanding care needs of with preeclampsia very important for families because most their lack understanding information...

In this article, an imperfect production inventory model consisting of a manufacturer and retailer with quality improvement effort the promotional sensitive demand pattern is investigated under two-tier credit policy. We study for deteriorating items where deterioration occurs at different rates in manufacturer’s retailer’s level considering fixed lifetime product. Discussing six possible cases...