The purpose of this study was to examine and explain the effect reciprocity strategy on purchasing decisions mediated by trust e-WOM at coffee shops in Bali. design research is causality. sample size 300 people taken using purposive sampling. Data analysis technique PLS-based SEM. results showed that had a positive significant decisions, e-WOM, decisions. This means are able partially mediate M...

The food and beverage industry is currently more concerned about the manufacture procurement of halal products because level public knowledge increasing with social media supported by data on development Muslims worldwide. For Muslims, essential thing to do when buying halalness. This study examines labeling purchase decisions for IAIN Ponorogo students. number samples in this was 100 people, m...

Price discovery is an important research topic in real estate due to the heterogeneous nature of housing attributes and relatively thin trading activities compared other assets. In Commonwealth countries, including New Zealand, governments usually conduct periodic appraisals for purpose collecting rates levies. Such official appraisal values properties, also known as capital (CVs), are consider...

The aggregate welfare measure for a change in the provision of a public good derived from a contingent valuation (CV) survey will be higher if the same elicited mean willingness to pay (WTP) is added up over individuals rather than households. A trivial fact, however, once respondents are part of multi-person households, it becomes almost impossible to elicit an “uncontaminated” WTP measure tha...

Customer reviews, which are often called testimonials, and relationship management two things that believed to be important factors in purchasing decisions the digital marketing era. However, existing research is still dominated by end-user objects or individual consumers. This study aims determine effect of customer reviews (Testimonies) on made organizations companies. Using quantitative meth...

C purchase conspicuous goods to satisfy not only material needs but also social needs such as prestige. In an attempt to meet these social needs, producers of conspicuous goods like cars, perfumes, and watches, highlight the exclusivity of their products. In this paper, we propose a monopoly model of conspicuous consumption using the rational expectations framework, and then examine how purchas...

Native chilies (Capsicum spp.) are currently underutilized in Bolivia, one of this crop’s centers of diversity. Fewer local farmers cultivate native chilies annually due to low market demand. Increasing its private use value can lead to the in-situ conservation of this crop. The objective of the paper is to evaluate the market acceptability of three native chili products: (a) chili marmalade; (...