The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase inte...

The present study applied the theory of planned behavior (TPB) to examine consumers’ intention shop online during COVID-19 pandemic and its influence on purchasing behavior. fear shopping in a physical store due was added model’s key factors, which included attitudes towards e-shopping, subjective norms, perceived behavioral control. involved 406 participants aged over 18, who were all resident...

Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce ...

The purpose of this study was to examine the effect environmental concern, attitude, subjective norms, perceived behavioral control and availability on purchase green skincare products in Jakarta with intention as a mediating variable. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM). This purposive sampling method by distributing online questionnaires via google ...

The COVID-19 pandemic has contributed to the growth in organic food consumption by 50%. In particular, Generation-Z cohort have had recognized importance and relevance of consumption. Considering such, this study aimed investigate Thai consumers’ attitude, perception, purchasing intention towards food. were main target respondents for paper, particular – those from Thailand. health-belief model...