Retail industry now accounting for 10% of the country's GDP undergoes dynamic changes boosting its growth still further. The sector grows impressively leading to production wide range products and services. Rural markets provide great scope marketers due increased revenue purchase power rural population in India. income is expected increase faster government policies supporting agriculture earn...

of thesis Entitled: The Role of Retailers as Channel Captains in Retail Supply Chain Change: the Example of Tesco. The large scale retailer with a strong retail brand and sufficient critical mass in the market place may reach a pivotal point in its development when the directors can address the question: “Does the company want to get directly involved in the functions of centralised buying, log...

“Retail therapy” is often applied to the notion of trying to cheer oneself up through the purchase of self-treats. The negative moods that lead to retail therapy, however, have also been associated with greater impulsivity and a lack of behavioral control. Does this lead to mindless shopping when consumers are “down” and regret later? The current work documents that a bad mood does lead to grea...

The Indian retail space is seeing a clutter of competitive retail brands today and the customers are becoming more fragmented in their specifications and choices. The marketing environment is becoming more challenging to the retailers and the brand owners. In this context, this study attempts to formulate a discriminant equation on the basis of some established predictors and separate the segme...

Deshopping is rapidly turning into a modern day scourge for the retailers due to its prevalence and regularity. The presence of flexible return policies have made retail return management a real challenging issue for both the present and the future. In this paper, we propose a hybrid framework for modelling, simulating and analysing deshopper behavior, company reaction policies, and strategic i...

This paper addresses a disjunction between consumer behaviour discourse about ‘impulse buying’ and the reality of shopper behaviour in contemporary marketing and retail environments, by revising the concept of unplanned buying. ‘Discretionary unplanned buying’ is distinguished from impulse buying and is argued to be part of the core meaning of a ‘consumer society’. Consumers buy goods and servi...