In a service based economy, companies strive to continue deriving revenue by creating and nurturing long term relationship with clients. A case in point is Retail Banking, where customer value of utmost importance. today's hyper-competitive environment, banks are aggressively leveraging their base engage driving activities such as cross selling up-selling. To be successful, it imperative for em...

This study examined factors associated with point-of-sale tobacco marketing in St. Louis, an urban city in the United States. Using spatial analysis, descriptive statistics, and multilevel modeling, we examined point-of-sale data and the proportion of mentholated cigarette and total cigarette marketing from 342 individual tobacco retail stores within St. Louis census tracts characterized by the...

BACKGROUND Tobacco marketing influences tobacco use initiation, maintenance of use, and it undermines comprehensive tobacco control programmes. Policies to ban the impact of tobacco marketing are most likely to be more effective if they are comprehensive, as partial bans shift marketing to non-banned forms of media. A comprehensive approach to reducing tobacco marketing includes documentation t...

Title of Dissertation: STRATEGIC PRODUCT DESIGN FOR RETAIL CHANNEL ACCEPTANCE UNDER UNCERTAINTY AND COMPETITION Nathan Williams, Doctor of Philosophy, 2007 Dissertation directed by: Shapour Azarm, Professor Department of Mechanical Engineering A. J. Clark School of Engineering P. K. Kannan, Associate Professor Department of Marketing R. H. Smith School of Business Significant recent research ha...

OBJECTIVES Canada is among an increasing number of countries with restrictions on the sale of electronic cigarettes (e-cigarettes). In Canada, e-cigarettes containing nicotine have not been approved for sale; however, e-cigarettes that do not contain nicotine and do not make health claims can be sold. To date, there is little empirical evidence assessing the retail availability and marketing of...

Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. Data mining explores and analyzes detailed companies transactions. It implies digging through a huge amount of data to discover previously unknown interesting patterns and relationships contained wi...