When starting my investigation of Swedish printing on demand last year in March, I could find one (1) Swedish project marketing and selling print on demand produced books on the Internet. Today there are four similar projects and one more is taking shape as I speak. Even though these four projects in motion have not got more than a year to produce and make progress, I think it is possible to di...

In recent years, the number of recommender systems used in online shops has strongly increased and is becoming an important success factor for electronic commerce applications. A recommender system can be utilized to suggest similar related or potentially interesting products for a given customer or a set of products for a marketing campaign. This paper shows how seasonal products can be identi...

Digital content publishers traditionally authored content in one source language and distributed it to native speakers of that source language (usually, but not always, based in the same region as that of the publisher). Digital content was usually only translated for regions that displayed sufficient potential for increasing international sales. Even then, the cost of translation, combined wit...

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever's Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertisi...

Introduction Short Message Service (SMS), or texting, is a typical killer application. It is not only popular but profitable, bringing in significant revenue to network operators. There is even a strong after market selling RingTones, info alerts and crude interactive games. A great technological irony is that such a successful product is so under appreciated. For all of the frenzied SMS market...

Mobility is now front and center for businesses, governments and other institutions as they seek to accelerate decision making and extend their reach to customers and constituents across channels. And since user demands typically outpace development cycles, it is imperative to have a process in place that enables a detailed glimpse of the “to-be” application. Nowhere is this more critical than ...

As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

An important aspect of the new orientation on customer relationship marketing is the use of customer transaction databases for the cross-selling of new services and products. In this study, we propose a mixed data factor analyzer that combines information from a survey with data from the customer database on service usage and transaction volume, to make probabilistic predictions of ownership of...

This paper compares the search engine marketing strategies adopted in China and the Western countries through two illustrative cases, namely, Google and Baidu. Marketers in the West use search engine optimization (SEO) to rank their sites higher for queries in Google. Baidu, however, offers paid search placement, or the selling of engine results for particular keywords to the higher bidders. Wh...

Still missing, however, is full support of nomadic computing at the applications layer. This white paper describes a new paradigm that extends nomadic computing to the applications layer. Adoption of this paradigm will enable a new level of powerful applications to attract value-driven users, creating tremendous business development opportunities for enterprises to offer electronic customer rel...