“The value concept, more than any other, should occupy a central position . . . able to unify the apparently diverse interests of all the sciences concerned with human behavior.” These words, proclaiming the centrality of the value concept, were written by a psychologist (Rokeach, 1973, p. 3), but similar stands have been taken by sociologists (e.g., Williams, 1968) and anthropologists (e.g., K...