This research discusses Starbucks Indonesia's Greener Nusantara program as a Corporate Social Responsibility (CSR) in responding to the phenomenon of plastic waste that is currently an issue sustainable development. aims describe and examine implementation Nusantara's CSR at Coffee Banjarmasin toward development from perspective Triple Bottom Line. focuses on Archie B. Carroll's pyramid measure...

How to improve consumer purchase intention and then corporate performance is a hot issue that enterprises are concerned about. Many researchers have investigated typical factors influencing from the dimensions of cultural factors, scarcity effects, market strategies. However, few types research available on how brand image affects consumers. Therefore, this paper uses Starbucks as an example id...

This chapter introduces evolutionary neuroscience and its organizational applications, especially as its use for motivation analysis in macro-level disciplines such as strategic management. Macro-level organizational disciplines have mostly lacked a theory of motivation beyond self-interest assumptions, which fail to explain many important macro-level organizational phenomena. Evolutionary neur...

The purpose of this study is to analyze the effect Social Media Marketing on Customer Purchase Intentions. data used in were obtained directly from distributing online. number respondents was 115 people. results testing hypothesis indicate that: Firm- Created Communication has a positive and significant User-Generated Communication,and Brand Passion. Meanwhile, no also show that Passion Loyalty...

Pointing out that language policy negotiations in classroom discourse are an understudied kind of “language-related episode”, and proposing Tim Ingold’s notion “meshwork” dissolves a boundary typically encloses their analysis, this paper examines how rich indicative example student group interaction on British university campus China becomes interwoven with multiple threads, including: differen...

This research aims to analyze the influence of Service Quality, Brand Trust, and Loyalty Starbucks customers. Through this research, researcher can find out magnitude that occur on customer loyalty. Based purpose hypotheses are; H1: quality influences brand trust; H2: loyalty; H3: trust Judgmental sampling is non-probability technique has been used for research. The data was gathered through co...

This paper aims to analyze the impact of live commerce business on Starbucks consumers' purchase intention, explore consumer satisfaction preference intention coffee, and influence supervision strength its moderating effect customer satisfaction. On basis understanding definition relevant literature, reasonable assumptions are put forward. Then, this study used hierarchical regression analysis ...