Received: September 27, 2016 Revised: October 26, 2016 Accepted: October 27, 2016 Abstract: Background: More and more developing nations are promoting cross-border medical tourism as a way to enhance economic growth. Major destinations for medical tourism in South and Southeast Asia include India, Thailand, Malaysia and wealthy Singapore. Much has been written on the pros and cons of the growth...

The study is aimed to test the structural relationship between brand personality dimensions, selfcongruity (i.e., actual and ideal self-congruity) revisit intention. Brand was conceptualised as a five-dimensional construct including sincerity, excitement, competence, sophistication, ruggedness. When Chinese outbound tourists perceived various traits of destination brand, it might influence thei...

This paper provides a strategic analysis of the competitiveness of Greek tourism. It illustrates the importance of tourism as an economic activity and analyses the current situation and structural problems of Greece as a destination. Although Greece offers unique nature, culture and heritage, the lack of differentiation of the tourism product as well as competitive disadvantages in marketing an...

The water regulation of the Danube in border area Szigetköz Hungary and Csallóköz Slovakia opened new economic opportunities for region. Recent research aims to identify that may arise as a result planned interventions or have been latent socio-economic life region so far. method is based firstly on detailed analysis strategic documents containing findings aspects Szigetköz–Csallóköz, secondly ...

Meishan is a city in Sichuan, China. There traditional local food called Dongpo Kimchi. Compared with other kimchi, its production and sales are at the leading level China, but brand awareness international market far less than that of Korean which has high reputation effectively drives development tourism industry. Amid growing popularity tourism, many national governments have been developing...