The article notes that due to the fact many states resort methods of national branding and branding, it is considered as one most important phenomena acquires scientific, state, especially practical popularity. need create a destination brand, known on world tourist arena symbol competitiveness, has arisen. Unique, historical, cultural, archeological natural resources Central Asian states, incl...

BACKGROUND Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of th...

Introduction: Medical tourism is currently accepted as a developing industry. It describes the act of leaving home for treatment and care abroad. There are several factors that influence choice of destination for patients in medical tourism. Identification of these factors and prioritization according to importance weights could help international healthcare providers develop t...

With a diversity of promotional channels and ever-increasing numbers of participants, the tourism industry in Taiwan faces keen competition. Along with the direct cross-strait flights policy, groups like Eastern Multimedia Group, Tsann Kuen Enterprise Company Limited and Want Want China Times Group have founded travel agencies for the purpose of increasing their market share in the tourism indu...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

This study builds on previous research on the impact of tourism advertising and argues that there are a number of likely routes through which tourism advertising influences destination choice. Data were obtained from a survey that examined the impact of Illinois travel advertising and was conducted during the fall of 2001. The results confirm that there are strong linkages among top-of-mind awa...

the purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of sanandaj. research variables selected from yushan chen (2010) study. a questionnaire was used to measure theses dimensions that have been confirmed by experts and had 24 indices. it...

This paper established a comprehensive model of Delphi-AHP-DEA-FCE to evaluate competitiveness of sports tourism destinations. Research shows that, this model effectively constructed an indicator system for the competitiveness of sports tourism destination, and weights for all indicators were obtained by analysis. Second, the comprehensive model translated fuzzy evaluation into numerical values...

With the increasing level of global urbanization, cities have become protagonists, acquired multiple roles, and influence urban spaces’ transformation strategic governance arrangements. A contemporary perspective urban-territorial protagonism extends debate to image destinations territorial brand focused on regional development. The objective is understand destination in productive process bran...