Oracle, Siebel, JD Edwards, and PeopleSoft are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Today's executives need actionable, insightful answer to IT-related business questions such as " How do my premier customers like the new customer service application? " It's no longer acceptable for IT to respond with typica...

The study focuses on examining which form of marketing out the age-old Traditional Media or latest Social Marketing has a greater impact consumer and form, can communicate brand image in better way. finding answers to questions like what are new platforms reach targeted consumers, Reasons for customers follow social media? etc. Concepts related image, traditional media, media marketing, lastly ...

Firms continue to focus more attention on how to make use of the Internet for commercial purposes. Traditional firms are integrating their existing market channels and their online presence, into what is often called click-and-mortar e-commerce. In this paper we will discuss how click-and-mortar e-commerce generates synergies and customer value, and what implications it has for the type of cust...

In the 21 century the amount of research in personalization has grown exponentially. Much of this increased interest is linked with the Internet and other information technologies that enable efficient servicing of customers even on one-to-one basis. This paper reports on a research project, the first part of which studied via focus groups the perceptions of a Nordic bank’s customers towards va...

The more the telecom services marketing paradigm evolves, the more important it becomes to retain high value customers. Traditional customer segmentation methods based on experience or ARPU (Average Revenue per User) consider neither customers’ future revenue nor the cost of servicing customers of different types. Therefore, it is very difficult to effectively identify high-value customers. In ...

Scheduling should manage queues in a satisfactory way. Many technical applications as well as common daily life queueing situations involve humans, meaning that psychological effects and justice is of major importance, where individual perceptions of justice are strongly coupled with a fair and equal treatment of users or customers. Personal impressions of justice are often more important than ...

Queueing for service occurs in technical applications as well as in common daily life, and scheduling should manage queues in a satisfactory way. Performance metrics are influenced by the service order, thus, scheduling policies should be designed with respect to the main performance metrics of interest. For human customers psychological effects and performance metrics other than delay play a c...