Purpose – In the literature, there is a lack of tools able to catch the symbolic dimension of the brand image, which go beyond rational and emotional dimensions. This paper aims to find and test a new instrument, named “Multi-Sensory Sort” (MuSeS). Design/methodology/approach – MuSeS, a direct methodology of exploring the consumer’s symbolic universe and the unconscious expectations, is compose...

Despite the obvious confluence of concerns between psychodynamic psychology and the emerging field of consciousness studies, the extent to which psychodynamic thinking has factored into the consciousness literature has been limited. With widespread interest in “the unconscious” having significantly diminished, the present paper asks what might be implied in the shift towards the notion of “cons...

This paper provides a historical, religious-philosophical context for the study of the Daoist text known as The Secret of the Golden Flower. An updated study is conducted into the controversy over the source of the text including the editions translated by Richard Wilhelm and Thomas Cleary. The main teachings of the text and the basics of two major denominations of Daoism are introduced to grou...

The perspective that behavior is often driven by unconscious determinants has become widespread in social psychology. Bargh, Chen, and Burrows' (1996) famous study, in which participants unwittingly exposed to the stereotype of age walked slower when exiting the laboratory, was instrumental in defining this perspective. Here, we present two experiments aimed at replicating the original study. D...

Individuals subtly reminded of death, coalitional challenges, or feelings of uncertainty display exaggerated preferences for affirmations and against criticisms of their cultural in-groups. Terror management, coalitional psychology, and uncertainty management theories postulate this "worldview defense" effect as the output of mechanisms evolved either to allay the fear of death, foster social s...

This article summarizes the contributions of hypnosis to our understanding of cognition. These contributions have been especially salient in the study of memory, and include source amnesia and the distinction between episodic and semantic memory; the occurrence of semantic priming in implicit (unconscious) memory; and paramnesia (false memory). Posthypnotic amnesia shows that explicit and impli...

Whether or not affect can be unconscious remains controversial. Research claiming to demonstrate unconscious affect fails to establish clearly unconscious stimulus conditions. The few investigations that have established unconscious conditions fail to rule out conscious affect changes. We report two studies in which unconscious stimulus conditions were met and conscious mood changes measured. T...

This study examines the public understanding of unconscious bias and training methods addressing so as to determine extent which it aligns with scientific evidence on both. The findings from a pilot survey UK sample (N = 200). In main, opinion out shows aspects misalignment current psychological evidence. Also, reveals that political affiliation estimates efficacy predict favourability opinions...

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dynamic unconscious, and evolutionary theory's creation of a psychology of adaptation. Leahey has read widely in recent secondary sources; his account therefore stands out as a genuine attempt at synthesis (and is not a rehash of E. G. Boring; e.g., in the account of Wundt's ideas). But though there is reference to social change, the institutional discipline-and certainly explanatory social fac...