Databases use and design has utilitarian and pedagogical educational interest. The utilitarian interest for database design education is determined by their economic impact. Databases pedagogical interest rises from their view as models and the possibility to use them for the design of general knowledge learning activities. The utilitarian and learning advantages rationalize the database design...

While there is much evidence for the influence of automatic emotional responses on moral judgment, the roles of reflection and reasoning remain uncertain. In Experiment 1, we induced subjects to be more reflective by completing the Cognitive Reflection Test (CRT) prior to responding to moral dilemmas. This manipulation increased utilitarian responding, as individuals who reflected more on the C...

Market efficiency is at the center of the battle of standard finance versus behavioral finance versus investment professionals. But the battle is not joined because the term “market efficiency” has two meanings. One meaning is that investors cannot systematically beat the market. The other is that security prices are rational. Rational prices reflect only utilitarian characteristics, such as ri...

Greene (2013) claims automatic (intuitive) processing gives rise to deontological moral judgments while controlled (reflective) processing leads to Utilitarian ones. This claim is supported by an empirical demonstration that, in some cases, a measure of cognitive reflection is correlated with Utilitarian responding to moral dilemmas (Paxton et al., 2013). These authors note there may be a rever...

Among the large number of studies on adoption of mobile commerce, the major research perspective is the utilitarian factors. In this study, we interpreted consumers’ consumption experience of handphones from an experiential view of the intervening response system which focuses on hedonic factors of customers. We studied the following research questions. First, whether hedonic factors (e.g. subj...

Intertemporal decisions often involve tradeoffs between certain costs and the timing of consumption or ownership. We argue and empirically demonstrate that, ceteris paribus, consumers are more impatient for hedonic (or luxury) goods than utilitarian (or necessity) goods. However, when making actual purchase decisions involving cost-timing tradeoffs, the effect is reversed and consumers are more...

Diminishing marginal well-being from income suggests that redistributing income from the rich to the poor will raise average levels of well-being within a society. This utilitarian logic suggests that— conditional on average income—countries with greater income inequality will experience lower levels of average well-being. Yet existing research has failed to find clear evidence that inequality ...

Cross-cultural studies have shown few investigations of utilitarian versus hedonistic shopping motives in non-western contexts. This study explores shopping motivations in two Eastern cultures – Thailand and China. Based on the literature, it is hypothesized that Chinese shoppers will be more utilitarian, while Thai shoppers will be more hedonistic. The research findings support the hypotheses,...

The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment ...

Despite the growth in online reservation in recent years, research surrounding customer continuance intentions regarding this service remains insufficient. This research attempts to fill this gap by integrating the e-service quality model with the expectation–confirmation model (ECM) to measure continuance intentions regarding online reservation. Data was collected from a survey of users who ha...