In this chapter we discuss the development of solutions from two viewpoints: Commercialization: We explain why firms need to use customer-value research in order to create a deep understanding of customers’ business realities. The key questions here focus on what creates value for the customers and how do customers measure success. Industrialization: We show that the cornerstone of a successful...

Customer value creation is allegedly at the centre of relationships between service recipients and service providers (such as financial service organisations in general, and commercial banks in particular). This research considers the role of customer value creation in the strategic response of banks to external changes in their growth opportunities. The analysis established that there had been...

Globalization and the use of technology call for an adaptation of value creation strategies. As the potential for rationalization and achieving flexibility within companies is to the greatest possible extent exhausted, approaches to the corporate reorganization of value creation are becoming increasingly important. In this process, the spread and further development of information and communica...

the aim of this research is to study the relationship between organizational culture and the new measure to evaluate the organization' performance. powerful organizational culture has significantly related with organizational’ performance and it is going to be expected to create value in the organization. but, when the cultural values support organizational adaptation to environmental, the...

There is a great potential for creating public value by engaging and getting citizens to collaborate together with governments in public activities. E-government and open government enable citizens and governments to collaborate and (co)-create value that benefit both parties, but there are factors inhibiting value to be co-created and realized in the public sector. Research on value co-creatio...

In most cases authors are permitted to post their version of the article (e.g. in Word or Tex form) to their personal website or institutional repository. Authors requiring further information regarding Elsevier's archiving and manuscript policies are encouraged to visit: a b s t r a c t a r t i c l e i n f o Although interaction has been acknowledged as central in value creation there is still...

The use of collaborative technologies to support shared efforts give rise to environments ripe with potential for value creation. Organizational practice is amass with tools and techniques for value creation. However, this phenomenon remains illusive at best. Within the collaborative context lies the key to creating value from intellectual assets. This paper uncovers specific testable construct...