Medical tourism (MT) is a valuable component of many national service economies. Understanding the marketing and recruitment MT patients therefore an important consideration for providers. Research shows that word mouth (WoM) remains most acquisition channel in this sector. Yet, there only limited understanding antecedent factors behind patient referral. We develop framework WoM, finding suppor...

Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive form of protest seems to be exit. The propensity for voice lies in between. The costs linked to voice influence the propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the customers should be moderated. Lea...

Word of mouth (WOM) and observational learning (OL), as two types of social interaction, have been generally studied by researchers. And they have significant impacts on consumers’ purchase decision. However, few researches pay attention to their influences on online misbehavior. In this paper, we respectively examined the effect of these variables on consumers’ misbehavior. Moreover, Machiavel...

Purpose The purpose of this study is to address these questions. Word-of-mouth (WOM) increasingly important in business-to-business (B2B) decision-making. Yet, research on topic rather limited, and often borrows from business-to-consumer (B2C) WOM literature. question remains as whether assumptions realistically occur B2B WOM. Specifically, explores the following questions: What value does have...

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and (v) online word of mouth (WOM). Collectively these articles shed light from many different angles...

From an information-theoretical point of view the write once memory (WOM), the unidirectional memory (WUM), the write isolated memory (WIM), the memory with address faults (MAF), Blackwell’s broadcast channel, and some other constrained memories and channels with an informed encoder can be considered as particular cases of the general defective channel (GDC) introduced by Kuznetsov as a general...

<p>Technological developments have led to changes in consumer shopping behavior from offline online, leading the emergence of various online marketplace platforms. The research discusses influence electronic mouth (e-Wom), rating, and reputation on product purchase intention Shopee e-commerce. population is customers, determining sample with nonprobability techniques - purposive sampling ...

Abstract Although prices are the most discussed topic in consumer conversations, research has mostly neglected field of price-related word-of-mouth (WOM). The present study picks up this gap by analyzing effects price-WOM valence and price change communicated WOM on perception. While a sender’s opinion is stronger predictor recipient’s perceived fairness, effect expensiveness perceptions. Innov...