One of the issues concerning the application of implicit measures like the IAT is whether they can be successfully applied to consumer choices. Four studies (N=399) tested the predictive and incremental validity of an IAT towards fruits versus snacks on the spontaneous choice of a fruit or a snack at the end of the experimental session. Specifically, additive and interactive patterns to predict...

Abstract This study evaluated the impact of a school-based program designed to reduce implicit prejudice towards migrants in fifth-grade school children. The used empathy and perspective taking direct indirect contact as strategies ethnic prejudice. Multiple activities were used, including drawings by migrant children instruments promote inclusive behaviors. One hundred five students divided in...

Why do people take longer to associate the word "love" with outgroup words (incongruent condition) than with ingroup words (congruent condition)? Despite the widespread use of the implicit association test (IAT), it has remained unclear whether this IAT effect is due to additional mental processes in the incongruent condition, or due to longer duration of the same processes. Here, we addressed ...

Singaporean elementary-school students (N 1⁄4 299) completed Child Implicit Association Tests (Child IAT) as well as explicit measures of gender identity, mathegender stereotypes, and math self-concepts. Students also completed a standardized math achievement test. Three new findings emerged. First, implicit, but not explicit, math self-concepts (math 1⁄4 me) were positively related to math ach...

There is an imperative to predict hazardous drinking among college students. Implicit measures have been useful in predicting unique variance in drinking and alcohol-related problems. However, they have been developed to test different theories of drinking and have rarely been directly compared with one another. Thus, their comparative utility is unclear. The current study examined five alcohol...

A Single Target Implicit Association Test (ST-IAT) was used in three internet studies in order to assess the malleability of automatic rejection associations in socially anxious 5 participants. Study 1 and Study 2 explored whether automatic rejection associations could be reduced by an evaluative conditioning task that combined social situations with acceptance. Results showed that the conditio...

The present study examined how well implicit measures were able to predict sexual orientation. Most previous research in the sexual orientation domain has been dependent upon self-report, which requires explicit, conscious awareness of sexual orientation and/or erotic preferences. On the other hand, implicit measurements are thought to be able to reflect immediate automatic reactions that may n...