Information and Communication Technologies and the Internet in particular, already integral elements of marketing, are fundamentally transforming the market dynamics and add new parameters to the marketing environment. The rapid adoption of a new generation of online applications known as Social Media (or Web 2.0) resulted in a new breed of powerful, sophisticated, empowered customers increasin...

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this fram...

iran home appliances producers are challenged by the many foreign competitors. these companies can employ information and communication technology for improvement of the competitiveness. so in this paper, the identification of internet marketing strategies and the consumer behavior have been analyzed by grounded theory. the research shows that, internet marketing strategy (ims) can be classifie...

using toys may be dangerous like other things. in many cases, children are exposed to injuries from the toys which need special protection. since many parts of toys are importing from other countries and many companies and persons are involved in the circle of its production, supply and retailing, determination of the liable person or allocating the liabilities among different persons in such c...

Ayunan Village has a variety of tourism potentials, which are worthy being developed as an attractive tourist destination in the future. To achieve this, appropriate management strategy is needed to develop area village. The objective this research was: 1) Exploring and assessing local resources village, 2) Identify analyze community perceptions about development villages, 3) Formulating resour...

chooshing the knowledge management strategy is affected by different organizational factors like business strategy, organizational structure, organizational culture, information technology strategy, human resource management, and dynamics of knowledge. it is difficult for strategists to consider all these factors in choosing appropriate km strategy. in this research after presenting a six step ...

Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...

Petri Parvinen works as Professor of Sales Management at the Aalto University School of Business, Helsinki, Finland. In his academic research, Dr. Parvinen has concentrated on explaining growth and profitability at the business unit level. Parvinen has produced over 50 different academic publications, scholarly articles having appeared in e.g. Journal of Management Studies, Industrial Marketing...