This study examines the participation intention(s) and behavior of individuals on Social Networking Sites (SNSs), utilizing the theory of planned behavior. The data collected from a survey of 1100 participants, is distilled to 657 usable sets and further analyzed to assess the predictive power of TPB model via structural equation modelling. The results show that the attitude and subjective norm...

The theory of planned behavior is a well-established theory in predicting human behavior. However, there is evidence of an inconsistent relationship between intention and behavior. Therefore, the purpose of the current study is to further investigate the gap between intention and behavior. The study proposes intention stability as the moderator. Participants (N = 154, M age = 23 yr., SD = 6.7) ...

OBJECTIVE To determine the intention to use hearing aids (HAs) by applying the theory of planned behavior (TPB). DESIGN The TPB is a widely used decision-making model based on three constructs hypothesized to influence the intention to perform a specific behavior; namely, "attitude toward the behavior", "subjective norm", and "behavioral control". The survey was based on a TPB-specific questi...

The purpose of this study is to investigate the determinants of stock investors’ intention towards using mobile stock trading. Based on a modified UTAUT (unified theory of acceptance and use of technology) with risk perceptions, a comprehensive research model was proposed. An empirical survey with a valid sample of 329 stock investors was conducted in Taiwan to test the research model. The anal...

Electronic discussion forum has increasingly being utilized to complement the conventional ways of teaching by encouraging the students to take a more proactive approach towards learning. Despite the widespread application, antecedent evidence indicates that the forum may not be utilized to its full potential due to lower than expected student participation. Furthermore, little research has bee...

Purpose – The purpose of this paper is to examine and predict users’ information-seeking intention regarding academic digital library services, using the theory of reasoned action (TRA) and the theory of planned behavior (TPB). Design/methodology/approach – Data are collected from 224 Taiwanese undergraduate and graduate students to assess the influence of attitude, subjective norm, and perceiv...

conclusions the findings of this study indicated that all tpb variables are useful tools for prediction of the smoking behaviors among students. particularly, students’ perceived behavioral control and attitudes towards smoking were found to be important determinants of smoking intentions. thus, the findings could be used for planning effective tobacco control programs targeting university stud...

due to the importance of correct posture for preventing musculoskeletal disorders, the purpose of this study was to evaluate theory of planned behavior in predicting correct body posture in operating room nurses.in this cross-sectional study, participants (n=100) were nurses from five hospitals located in northern iran. participants completed demographic data and theory of planned behavior cons...

BACKGROUND This study aimed to apply the conceptual framework of the theory of planned behavior (TPB) to explain fish consumption in a sample of people who lived in Bandar Abbass, Iran. We investigated the role of three traditional constructs of TPB that included attitude, social norms, and perceived behavioral control in an effort to characterize the intention to consume fish as well as the be...

Singapore is depicted to be the fastest growing telecommunications nation in Asia. Presently, all the members of the Singapore banking industry have engaged in the use of Information and Communication Technology as a platform for effective and efficient means of conducting financial transactions. This paper focuses on determining the level of users’ acceptance of the electronic banking services...