Title of Dissertation: ESSAYS ON ADVERTISING AND PRICE COLLUSION Kartikeya Singh, Doctor of Philosophy, 2005 Dissertation directed by: Dr. Deborah Minehart University of Maryland, College Park Chapter I: Persuasive advertising alters consumers’ tastes and creates brand loyalty. The established view in the economics literature is that such advertising is anti-competitive and results in higher pr...

This paper outlines the provincial frameworks that define the Spanish bilingual program in Alberta, Canada, provides an historical overview of its pedagogic constraints and evolution, and proposes a framework for bilingual pedagogy. The framework is conceptualized from the research evidence of three local case studies, and is based on the centrality of cross-linguistic transfer, in relation to ...

OBJECTIVE Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. DESIGN In Experiments 1a and 1b, elementary-school-age childr...

Canadian Family Physician has undergone many transitions over the last 50 years, but none have been as dramatic and traumatic as those that are likely to take place during the next decade. Two months after the College of General Practice of Canada officially came into being in June 1954, its first official publication appeared in the form of a newsletter, hand addressed to each member. Across t...

We examine the asset value of advertising expenditures for a sample of takes the form of future cash flows, which derive from future sales. Future sales are influenced by advertising expenditures, 320 firms with reported advertising expenditures for each of the 10 consecutive years ending in 1994. We find that, depending upon the which alter customer preferences for particular products or vendo...

Paid Search algorithms play an important role in online advertising where a set of related ads is returned based on a searched query. The Paid Search algorithms mostly consist of two main steps. First, a given searched query is converted to different sub-queries or similar phrases which preserve the core intent of the query. Second, the generated sub-queries are matched to the ads bidded keywor...

W use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing an ad’s obtrusiveness independently increase purchase intent. However, in combination, these two strategies are ineffective. Ads that match both website content and are obtrusive do worse at increasing purchase intent th...

This study examined the behavior of online searchers in relation to keyword advertising according to the theory of advertising avoidance. A total of 451 volunteers were recruited for an experiment. A computer program and an eye-tracking device were used to measure the number of clicks and eye movements. The findings show that the number of clicks for to obtain organic search results is higher t...

We introduce a model of dynamic price and advertising competition and use the model to investigate a popular segment of the Ready-To-Eat Cereal Market. It is well understood that advertising is a key non-price strategic demand determinant in differentiated product markets. Two popular and compatible models for the role of advertising have emerged. One model specifies advertising as a determinan...

a term in one language rarely has an absolute synonymous meaning in the same language; besides, it rarely has an equivalent meaning in an l2. english synonyms of seeing and hearing are particularly grammatically and semantically different. frame semantics is a good tool for discovering differences between synonymous words in l2 and differences between supposed l1 and l2 equivalents. vocabulary ...