Mobile-Assisted Language Learning (MALL) has emerged as an important domain since mobile devices are widely used by the current generation of learners. This study emphasizes that successful implementation MALL for language education relies heavily on its acceptance teachers. intends to investigate using teaching English among college EFL teachers in China. The Technology Acceptance Model (TAM),...

In this paper, we present a categorical model for Multiplicative Additive Polarized Linear Logic MALLP, which is the linear fragment (without structural rules) of Olivier Laurent’s Polarized Linear Logic. Our model is based on an adjunction between reflective/coreflective full subcategories C−/C+ of an ambient ∗-autonomous category C (with products). Similar structures were first introduced by ...

The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and retailing literature compared to other atmospheric cues. Researchers report ambiguous findings and shortcomings of measurement approaches. Based on a critical literature review, a field experiment in a regional shopping mall investigates the effectiveness of ambient scent. Before-and-after surve...

Agents and mobile appliances offer the promise to change the way people purchase products by connecting the physical presence of stores with their Internet representation and delegating consumer tasks to intelligent pieces of autonomous software. The archetypical example is the shopping mall of the future; shoppers use personal digital assistants (PDA) to interact with store services while in t...

Currently a large scale infrastructural mall development of 48000 m is being constructed adjacent to the Mooi River in the central business district of the city of Potchefstroom. This development is facing significant environmental and social challenges due to the highly sensitive environment in which the development is being constructed. In projects like the Mooirivier Mall Development the act...

Existing e-commerce applications on the web provide the users a relatively simple, browser-based interface to access available products. Customers are not provided with the same shopping experience as they would in an actual store or mall. This experience, however, can be achieved by the creation of a virtual shopping mall environment, simulating most of the actual shopping user interactions. T...

India was largely insulated from the world trading system for more than four decades after independence in 1947. Pursuit of an inward-oriented development strategy, rationalized both by a wary, almost hostile, attitude towards foreign trade, technology and investment, and by pessimism about export markets, inevitably led to India becoming marginalized in world trade. During the period of rapid ...

We have implemented and tested a PDA-based system that gives a shopper directions through a shopping mall on the basis of (a) the types of products that the shopper has expressed an interest in, (b) the shopper’s current location, and (c) the purchases that the shopper has made so far. The system uses decision-theoretic planning to compute a policy that optimizes the expected utility of a shopp...

This study was designed to investigate the benefit of inclusion of various verbal elements in 3D talking-head on pronunciation learning among non-native speakers. In particular, the study examines the effects of three different multimedia presentation strategies in 3D talking-head Mobile-Assisted-Language-Learning (MALL) on the learning achievement of students with low English pronunciation ski...

Sub Saharan African agriculture is currently facing challenges in international trade with respect to external market access conditions and competition in world markets as a result of trade liberalization efforts under the world trade organization (WTO) agreements and in particular the agreement on agriculture (AoA). This paper presents the performance of agricultural exports for selected count...